In mathematical terms, two numbers are in the golden ratio if their ratio is as equal as the ratio of their total to the larger of the two numbers. The golden ratio is thus useful to place and adjust the height and width of the elements of the design and the logo itself in a visually pleasing manner. The golden ratio or the golden spiral may not be widely heard terms but it is still present all around us, in tornados, flowers, ice cream swirls, etc. This can be used as guidance in imagery, typography and layouts.
Multiplying an element’s size by 1.618 will be of assistance when you want to figure out another element’s size. In design, understanding and planning your typographical size can also be managed by using the golden ratio. While working with the images, overlaying the golden spiral is a quicker substitute. By doing this, you will be able to figure out the focal points of your design. While creating the face of your brand, using the golden ratio is the best option. World-famous brands like Pepsi, Apple and Twitter use the golden ratio for their logo. The audience is naturally hooked to the center of the golden spiral and hence placing the most important message in the center of the spiral is a good strategy.
When you are designing the logo of your brand, the number 1.618 is your new best friend. Using the golden ratio in technical terms will also require understanding the Fibonacci number. This sequence is visible all around us, in the keys of a piano, in the petals of flowers, etc. The sequence is 1,1,2,3,5,8,13,21….
The graphic designers here at SAVVY, are trained well with the golden ratio and thus your logo comes out absolutely perfect and visually appealing.

Marketing in a start-up business plays the most vibrant and active role in its success. Marketing is the most common way used to get your business off the ground. Having a dedicated marketing team is one of the key aspects you should keep in mind while starting your business. Marketing and advertising make your business visible and helps it reach the audience on a large scale and the potential audience. The majority of the marketing in this modern world of globalization is done through social media.
The social media platforms consist of about 4.48 billion users. Instagram, Youtube, and Facebook are the top platforms used for social media marketing (SMM). The use of social media platforms as your main advertiser gives you a whole lot of brand awareness among users as the platforms are accessed by billions of users daily. Customers nowadays like their queries to be solved instantly. In these cases, social media lets you talk to the client directly. Direct communication helps reduce loopholes while carrying out business via social media. A start-up business is always accompanied by careful planning of money spending. Social media marketing fetches a huge audience and facilitates high traffic at a very low cost. It is highly cost-effective.
While you are planning to take your start-up business online, it is really important to build an ideal customer profile. Another point to be noted is to think through customer preferences, you should be able to be one of the audiences and arrange your content in a way that would attract a large mass of people. Understanding the age groups of various social media platforms is also important to organize your content accordingly. As per statistics, 29.4% of Facebook users are between 13 to 24 years of age.
SAVVY not only helps you to design and built the initials of your business; it even helps you to get going by giving you various ideas on how to use them effectively.

A brochure is a sophisticated and organized form of a catalog. Brochures are effective and of use to explain to a potential customer all of your service details in a neat and easily understandable manner. Adding on to the neatness, they are cost-effective, handy, versatile, and visually appealing. Pleasing the customer visually by explaining everything orally acts as a great advantage as the entire process transforms into an audiovisual session fetching a higher probability of convincing the customers.
In today’s online world, a brochure does not have to be handy; it is trouble-free to carry an entire summary of your product or service of a few pages on your electronic device. While arranging or designing a brochure, choosing the correct font style and font size is important as we need to remember that the end goal is to make the booklet visually pleasing and convincing. Using high-resolution photographs is a must as they add to the convincing factor. Reviewing your copy before distribution from a customer’s point of view is very important. Arranging a brochure in a detailed way but still in a concise manner makes your job laid back. You must effectively determine your purpose successfully in order to convey the information in a smooth way. A brochure should always end with a call to action. One of the common mistakes to avoid while making a brochure is putting a picture of your building or company on the cover page.
Distributing your brochure in an efficient way is crucial. Choose a location to place them where people are killing time. (Example – In a waiting arena) Trade shows and conferences are the next stop where you want to place them. Spreading your brochures via mail also gives you a lot of potential audiences since the audience count is not filtered by any software if you send them personally. Creating a printable brochure on your website is again an effective tool to reach your target audience. People can print their own brochures and keep them handy. Most importantly, understand your customer.
The designers here at SAVVY know and understand how much of an impact a good brochure leaves and thus leave no stone unturned in delivering the best to you.

A logo is an amalgamation of text and imagery that puts in the picture your branch name along with the token of your innovative vision and forethought. It is not just a casual mark. It provides your brand with a unique identity that once again represents your focal point along with your core values. If implemented and carried out properly, the logo can do wonders in attracting the audience and selling your brand immediately after launching to potential and probable customers.
A brand logo is the face of your business or service. An impressive logo grabs the attention of the customers. Nowadays the attention span of customers is very small and thus the logo needs to be attractive enough to hold the attention. It needs to impress the customers in that short span and the very first look. The logo also makes a strong first impression and hand rounds the first introduction to other clients, to the public, and potential customers. It provides the foundation for the whole storyline of your brand and the architecture along which it is built. It sets the stage for the audience on which your story shall be demonstrated. Your unique logo sets you apart from the competition of participating in the market where there are a lot of different brands with the same end product as yours. It helps you to convey to the customers why your brand is unique and distinctive in nature. As you establish yourself through your distinct values, the logo will ensure your quality in the market and ensure the customers that you are trustworthy and easily accessible. Here it basically fosters brand loyalty.
With the brand logos, you need to be very clear and concise of the thing that you want to convey to avoid any confusion with your first impression. Secondly, the need to understand the connection between the little details and your brand is of prime importance. For example- a gym and a wedding planner would be making the exact opposite choices in case of font styles and size.
The designers here at SAVVY are trained and have the required knowledge to make and use logos efficiently in every aspect of business and designing.

Social media is all about dialogue exchange, the societal spirit of communication, associating and relating to the audience, and building a rapport and bond with the people all across various places and domains. It is not just publicity and broadcasting or a promotional tool. Its key features include validity, authenticity, and open dialogue of citizens without discrimination. Social media gives its citizens the chance and the space to respond and act actively, alongside helping them to view and hear what the world is currently all about.
Social media brings together the entire world i.e. a population of about 7.8 billion people. Social media is revolutionizing and transforming communication by leading to effectiveness towards inducing and persuading social change. The future of communication lies with social media due to a bunch of reasons, the most prominent one being easier and faster connectivity. All-time availability of sources and accessible opportunities are also some high flying reasons.
Social media alongside facilitating communication helps us to educate ourselves about world affairs. It helps us to broaden our sphere of knowledge and communication. The most famous example can be of the proliferating news about the wildfire of the Amazon rainforest, the onset of the news, spread like the fire indeed. The news was present on everybody’s newsfeed irrespective of their nationality, place of residence, age group, etc. conversations on social media are quick and information is relayed straightforwardly with no trouble. Employers nowadays hunt for employees who are informed and well versed with social media due to its increasing accountability. Since the writing on social media is summarized, for example, Twitter has a 140 character limit; the information passed on and reposted remains intact and purposeful devoid of any jumbling.
The team of SAVVY is familiar with social media and holds the capability to interact and communicate through the social media channels effectively.

White space is the area amid design essentials and various elements. Regardless of its name, white space does not have to be white. It can be of any color, texture, or even pattern. Ideally, the usage of white space in designs is argued by the clients and designers. The clients consider the usage of white space as a waste of room and a lack of effort. However, the design theory and the basics of designing apply here and prove that white space help looks the overall design more graceful and pleasing to the eye. Not using white spaces between the elements can lead to inflexibility and clumsiness.
The presence of white space becomes assistance to balance the elements and puts in order the content provided to correspond to a better visual experience. White space watches over the page from looking busy. It also prevents the human brain from being bombarded with information.
White space can be commonly classified into micro and macro white space. The different ratios and proportions take an active part in this classification. Micro white space is the small space we find between design elements or between lines and paragraphs. Space between lines and paragraphs adjusts the eye of the audience and makes it smoother to read. Words around a sentence or paragraph make it difficult to understand and harder to identify with the message or the content provided. Macro white space is the large area left usually found in the websites between two or more content dividers or blocks. The simplicity of macro white spaces is what makes them visually engaging and interesting. The most distinctive example of such a website is the Google homepage.
Factors contributing to the choice of the kind of white space to be used are content, design, user, and the branding message. In addition to the classification of white space as micro and macro, we can also look at them as active and passive.
Our designers here at SAVVY know very well the technique and process of using these white spaces effectively and thus provide a very competent and well-organized design.

Giving rise to something new or something of your own is what we know as creativity. Everybody around us encompasses a streak of creativity. A hint of creativity can be seen in various fields or areas. Arranging the wires at the back of your television in a systematic and impressive manner is also an example of creativity. The most familiar cases in point are abstract paintings, illustrations, photographs, etc. creativity comes in all forms and areas like thinking, recreational activities, participating in various events, working on projects, delivering speeches, addressing a huge audience and so many other spheres. Creativity is not bound, not judged, and is certainly boundless.
Creativity portrays something out of the box, something out of the ordinary, and thus draws the interest and thought of the spectators. Creativity is not corresponding to intelligence. A person having a low IQ can be highly motivated and creative. A rich environment fostering creativity, freedom from a strict structured order, recognition and appreciation, opportunities for self-discovery are some of the suggestions that foster creativity.
Advertisements are the most widely available instances of creativity. Digital designers are on the whole very creative artists. An advertisement is a way of portraying a particular thought or an original and innovative idea through very resourceful streaks of countless products and services. Putting up advertisements requires a gigantic thought process and an enormous thinking course of action. A digital designer creates a certain idea and progresses along a creative path to develop that idea to be visually appealing, aesthetically pleasing, and producing a high-quality upshot.
Connecting to the audience through their creative designs and engaging advertisements is highly needed. An alluring advertisement is what catches the attention of people and as a result, urges people to get in touch with the product or service. The designers here at SAVVY are high on the dose of creativity and intricately comprehend the audience through their streaks of creativity.

Being a designer does not necessarily mean that you just have to be creative, it means you need to be an excellent logical thinker and make superior calculative decisions. The most important thing being a designer is the wise usage of the entire space provided to you, that too in an accurate, effective, and functional way. Learning the rule of thirds in designing fetches you this constructive usage of space to construct a design in a very convenient and advantageous way. Applying the rule of thirds does not limit you from making your design less attractive.
The rule of thirds in designing simply means dividing your worksheet or your designing sheet into a 3×3 grid. The equal horizontal and vertical gridlines provide you with a guide and director that successfully leads you to a well-managed and efficiently planned design. The grid helps you to position each one of your designing elements, fonts, objects, etc. The grid system or the rule of thirds is very adaptable and flexible. The grid can be drawn by the computer i.e, mechanically or even manually. Now, it is also not compulsory for your canvas or sheet area to be in a precise aspect or dimension for the grid to be applied to. The grid does not adjoin or delete anything from your designing canvas. It simply divides your work area into an equal horizontal and vertical grid for better and precise measurement. So your design canvas can be an equally divided square or rectangle.
After your grid application, positioning your design elements according to it is very important. The elements that are placed on the intersection point of the grid tend to receive more attention, interest, and thought. The audience naturally has a propensity towards the top left intersection point, then to the bottom left, third to the top right, and lastly to the bottom right intersection point. However, that does not give the justification of the top-left point being more important.
The asymmetrical designs or elements may not follow the rule of thirds but they tend to fetch more attention. The audience has a tendency to be attracted to something abstract and conceptual. The designers, here at Savvy, know and understand the most crucial aspect i.e, the audience. Hence they are able to apply and work with the rule of thirds very effectively.

Gradients are the slow but sure conversion or shift from one color to another. Gradients are not confined to two colors only. There are a lot of colors that can be selected to form a gradient. Gradients evolved way back in the timeline of graphic designing. Later on, they went off the track and became very less used by the graphic designers because the clients regarded them as flat color combinations and confessed the want for some funky designs.
However, with the increasing demand for decency, the gradient design trend is gradually coming back. Now the clients understand and want the versatility gradient designs to offer. Gradients can be very restrained or they can be very gallant. It can be a combination of similar colors or some very contrasting colors like red and green. Now when it comes to complementary shades, the combination produces a variety of effects like shadows, depth, and a very appealing texture, as a result, a large crowd is attracted to the gradient trend.
Now, we may have not noticed but the Instagram logo is an example of a gradient logo. Several of the big brands use gradients as their main theme for the official page and websites. Printed book covers and business cards in the gradient trend are really fascinating. Packaging for different brands is done using gradient trend and thus look out of the ordinary.
While making an attention-grabbing gradient, it is important to keep some points in mind. The first one is choosing the right colors. Similar shade and hue are suited best together. Complimentary or triadic colors keeping in mind the color wheel can produce a fascinating gradient. Making the gradient fun to look at and knowing your audience can be other such points. Our designers at Savvy empathize efficiently with the gradients and provide the best possible trend.

Day by day we move forward towards enhancing the digital revolution thus making the social order a part of the digital era. While we are embracing all our activities digitally, we shall address graphic designing as well. Designing shares an intricate relationship with our daily lives, whatever we do, wherever we go we can see some designs, symmetrical figures, visiting cards, logos, banners, advertisements, all part of graphic designing. Right from the packaging of a cake shop to the logo of your institution was designed by someone. Thus, our life revolves around designing.
Designing has evolved itself and has come a long way. It has moved from hand-measured designs to computerized scaled effects and logos. Designing evolved within digital designing as well. Software updates facilitated the designers to experiment with the objects and elements of a design, combine images, play with splashes of colors, hide and seek with transparency, and much more. Together these effects evoke a rich expression of thought and creativity towards the audience.
Due to the increasing advent of the internet, the spread of designing is not only getting transformed but is also getting confined to digital designing. People nowadays do not pay much heed to the on-paper designers.
Moreover, the amalgamation of motion designing has also been highlighted nowadays. Animation, video feeds, and music, designing websites all combines digital media with print media. Graphic designing is the most important aspect which contributes towards incorporating and enhancing the digital era in our world. Graphic designing in today’s world is omnipresent and is a major component for product and brand identification, entertainment, providing information, conveying thoughts and ideas, etc. it helps us connect to the mass audience along with focusing on creating an expressive form and clarity to the content being provided.
The designers here at Savvy know and understand the impact of graphic designing in the digital era and thus never fail to provide the pertinent design to any creative thought or idea.

Designing is the art of making visual graphics very appealing by using artistic and innovative thoughts, attractive color schemes, striking branding, etc. Typography too is a very significant component of graphic designing.
Typography is the tactical and premeditated arrangement of text to make it legible and visually appealing. Typography in designing has two major purposes. The first is to promote comprehensibility and the second is to help convey the message and essence of the design through the effects of the font used. Working up to the expectations of efficient typography for fulfilling the client’s creative criteria requires a proper understanding of typography. While typography is ignored by several graphic designers, Savvy especially sits with fonts while designing a book cover, or a logo.
The most important reason behind typography to be considered a very crucial aspect has to be building famous brand recognition. A complicated logo does not really become popular on the contrary logos of brands like coca-cola can connect to the consumers very easily due to the simple and attractive typography in its logo. Conveying the hierarchical importance in the design can also be attained by wise use of typography. When it comes to a design, it is someone’s creativity that brings out the essence of that design thus, highlighting the mood and tone in a design is important. This can also be achieved by correctly using typography.
As a graphic designer, it is very important to understand the difference between typeface and font. A typeface is a family of fonts. Some familiar examples include Times New Roman, Arial, etc. A font is a variation of a typeface, for example, bold and italic. Examples include Times New Roman italic and Arial bold. When pairing two fonts, there are two recommended ways. The first will be pairing two different fonts within the same typeface. The second way is to contrast two different typefaces. Creating the correct contrast is very essential for perfect designing and creating an attractive design.
The designers here at Savvy also referred to as artists, know and understand the typography of any design right from scratch and use it correctly to bring out the inner potential of a very creative idea proposed by the client.

A sketch serves as a draft or outline of a promising idea or creative thought. A sketch done beforehand serves as an inspiration when you are blank or inoperative and are in desperate need of a really inspiring thought. We all get those sudden bursts of creativity, don’t we? So the next time your artistic and ingenious mind bursts, grab a notebook and collect the colorful sea of thoughts. Because guess what? These splashes of innovative ideas are your guru, because guru is the one who inspires you.
Sketching with the designer over brainstorming sessions has the potential to make any project lucrative. Painting, rough draft, drawing, and even doodling are very enthusiastic inspirations. When it comes to graphic designing, ideas portrayed through sketching always have a greater advantage over any written summary. A sketch for a designer is like the main ingredient for a remarkable dish which gives it the actual and the delicious flavor.
Thinking statistically, penning down your thoughts and the sudden outbursts of creativity will always help you to keep a track of your genius ideas. Even if you think deeply, you can hardly distinguish any disadvantages of noting down your brilliant ideas.
Sketching to some people is the means of expressing their thoughts. If you sketch the idea out, the form of expression will be given justice and an amazing piece of work or design can be created. At Savvy, graphic designing is the means of expression of all of our artists, also known as the illustrators. When inspirations and expressions meet, what comes out is an extraordinary project. At Savvy, we try to create the best out of your views. Inspiration is always around you, you just need to find it out. Anything that inspires is your guru. Your guru will always be your side here at Savvy because we will do our very best to keep your bold strokes of ideas alive.

Color in graphic design is considered as the essence of designing. Without the essence, the design will be imperfect and partial. Maximum of the clients prefer colored designs over any kind of black and white designs. Color brings out the accurate thought and creativity of a designer. Color is a means to express and transmit the genuine deliberation of any design. Thinking about genuineness, we need to determine what color pattern or method suits best to different kind of designs.
Now, primarily we are aware of two types of color modes. They are RGB (Red, Green, and Blue) and CMYK (Cyan, Magenta, Yellow, and Key/Black). Then the determination of the mode of color to be used needs to be taken into consideration. The idea of the ultimate outcome helps you determine the type of color mode to be used. The RGB mode works better on digital designs and illustrations whereas the CMYK mode shows a better result on printed designs like placards, banners, etc.
Some document types that you see and use in your daily lives also have a mode of color used in them when they were budding. The most common ones, namely, JPEG and GIFs use the RGB color mode and the PDFs use the CMYK color mode. A designer may use any software they wish to, but setting the color scheme and mode is one of the fundamental elements of any design.
Each one of us has a designer, also known as an artist within ourselves. Everyone among us has come across the color wheel in our childhood. The terms like warm and cool colors, hue, and tint were very common on the labels of our pastel colors. The raw or the pure colors are called hues. All other colors are primed by mixing or extracting certain colors from these hues. A tint is a pure color with a bit of white color in it. The coloring world is huge especially when it comes to designs. They use all of them and successfully create diverse color schemes like complementary, analogous, triadic, etc.
The designers here, at Savvy are artists who comprehend and empathize with these colors and bring out the very best in designs.

How would you feel if your mother is not at home for one day? Helpless right? That is exactly what we designers would have felt, had Adobe not been invented. Adobe for the designers is their mother. Like a mother, adobe facilitates each one of us with everything. May it be photo editing, vector graphics, After Effects, prototyping, illustrations, etc. 

Let it be designers of any age, beginners, trained, progressive, it does not certainly matter, Adobe takes care of one and all and helps them with everything. There can not be a single project done without a little bit of Adobe. And why wouldn’t somebody use Adobe? After all, it lets us use abundant fonts, give birth to our own creative animation, and manage our content. Another quality of this software that remarkably links it with our mothers is the amount of reassurance, comfort, and luxury it provides when put to use.

Adobe is referred to as the mom or mother of illustration by the designers, but some people highly disagree. Adobe faces criticism worldwide due to its pricing policies. But good things do come with a price, right? Why won’t you contribute to software which makes you complete your project at one go and that too with such notable ease? A mother’s love might be called overrated but at the end of the day, her presence is what really counts. 

Now, who better to ask about Adobe than designers? Adobe for the designers creates what is called, the essence of working on and with illustrations.

In today’s ready for action world we are quite familiar with the notion and the idea of branding. Wherever we go we can see huge hoardings, pamphlets getting distributed and innovative advertisements suggestive of a particular thing called branding.
What exactly is branding?
Branding is the ingenuity of a company or organization to promote and convey their work to the spectators making it exclusive and exceptional. It is the most frequently used method of transmission of one’s ideas and thoughts and provides a clear and transparent idea of what a company does and about its plan of action while accomplishing a certain task. Giving a solid shape and structure to your brand is what branding does very efficiently and flawlessly.
Now the importance of branding can clearly be understood if you look around the world. Each organization or company nowadays continues to look at or find more creative and indigenous thoughts to establish a connection, a balance and a mutual understanding facilitated by trust and the technical know-how with a client. A trustworthy understanding is what draws a client towards a service provider. Through branding the company needs to be transparent with its plan of action while working on the creation. If a client has faith in you then, he\she gives you full liberty to express your own creativity and thus comes out a fantastic result.
An innovative logo, an appealing tagline, an eye-catching motto, all comes under striking branding. It helps make the environment active and creates a positive impact which in turn makes the employees content and happy with the value of their company and thus attracts many clients and new workers.
Last but not the least; you should always remember that branding shapes the personality of a company. Thus, branding is what the entire world looks up to.
You got it very well, like Savvy’s brandings, our personalities are also bright and colourful. Savvy provides you a clear field and a blank canvas to express your ideas and solutions and then we move through them with efficiency.
Savvy provides you with transparency as considered a very important part of our plan of action. We believe in work and not merely words. Thus, Savvy very flawlessly meets the expectations expressed through its branding.

Have you ever wondered about the dearest thing in your life? Of course, it’s your relationship with others in and around your life.

We are here for you, neither to do a partnership, nor to make a one-time purchase but, we are here to prove that, we are here for you!

What’s the most important thing between a client and a service provider? It’s the underlying understanding. It’s the understanding that brings out the actual and true thoughts of a person, especially when it comes to designs.
Why Choose Savvy?
We complete you, we bring you back right on track when you lose yourself. We are here, to connect with your inner mind and bring out your creativity through us!

But, what if there are challenges between us?
What’s life without some challenges? In spite of such predictable challenges; we promise that we don’t compromise with your creativity. It will be the same, just better with us!

Our relation with challenges goes way back because we like to overcome them together, with you!

A designer channelizes your own thoughts and creativity! A designer completes you! Because we here at Savvy, don’t compromise with quality.